On Thursday 20th of May Samsung was the first company to introduce a large-scale commercial Outdoor 3D-projection. At the Beurs van Berlage, in Amsterdam, the public was able to view the addition of a new dimension to this historic building. The projection interacts with the historic architecture of the Beurs van Berlage, creating a spectacular 3D visual and audio experience for those present. The new dimension takes the viewers into an alternate reality in which the building exposes some of its mysteries inside.
The event was promoted through 3 Social Media channels:
Starcom (part of Starcom/Publicis Group) was responsible for the strategy, concept and implementation of the campaign. While MUSE Amsterdam was responsible for the concept, design and production of the 3D event.