Orange: Spot the Bull

Orange have launched their latest digital campaign, which offers visitors to the campaign microsite a chance to win tickets to Glastonbury. So what do you have to do win these much sought prizes?

Just spot the bull. Seriously.

Orange present a digital representation of a real field, a live webcam of said field, and a graphic representation of their bull, Desmond. There is also a slidable timeline at the bottom, of the screen that allows you to see where Desmond has been in the field throughout the day. Then all you have to do is pick one of the squares that the field has been divided up into.

Genius stuff - simple, easy to understand, easy to play, highly addictive and by its nature a huge draw on return traffic.


As you can see, the site is minimally branded and requires little concentration to see exactly what is happening, and what has to be done. The draw takes place every day at 3pm and visitors are free to make their guesses up to 2pm.

The site also has a cool loader (below), and I love when people go to the trouble of doing something a little different and rememberable with their loaders. The little details like that make a site for me.