Not Digital But Hilarious

Imagine yourself as a recently laid-off New York-based copywriter. You have lots of free time on your hands and need a way to put your creative talents to good use. What do you do?

Todd Norem was faced with this question, and decided to put his skills to use helping a homeless man in Minneapolis with new signs to use when he's out pandhandling.

What happened?

His new "client" Ed reported "at least a 800 percent increase in gross income on days his media ran."