Specsavers: 'Spermsavers'

To celebrate their 25th anniversary, Specsavers has created a comedy ad about a blind sperm. The ad, 'Spermsavers', is currently being shown on the Specsavers YouTube channel and will also run on the brands Facebook Page between 11th and 14th January.

'Spermsavers' tells the story of a sperm swimming to be the first sperm to get to an egg. Unfortunately it swims straight past the egg. The blind sperm then turns around to give it one more try but again swims past and this time ends up trying to impregnate the Specsavers logo that has appeared.

While it is primarily being driven online, the ad will also be adapted for cinema and TV.