I found the following presentation over on If Only We'd Thought of That and I had to share it. It's a collection of cool things, pu...

Back in July I wrote about the launch of the Levi's Go Forth campaign. The campaign aimed to reinforce the Levi brand as the original ...

It all started back in November 2008. Following a 5 year hiatus from the music scene, information started leaking out that Eminem was worki...

I've posted several times about the various ARGs that have been created recently. Unfortunately the Star Trek ARG was not something I ...

Following my post yesterday I was excited to see an article by Hashem Bajwa on Augmented Reality over on AdAge today. Hashem discusses ...

A friend was asking me about Trent Reznor 's Year Zero on Saturday, and whether I knew of any other big ARG successes and how they wor...

Trent Reznor is a God when it comes to doing what others don’t understand, pass-off as crazy, and then later praise to the heavens. Year Zer...