I've mentioned this to a few people recently and found that a lot of folks missed the story. I'll admit that this is probably news t...

Nice bit of extended Augmented Reality from the chaps at Ray Bans. Check it out...

As far as Augmented Reality experiences go, this is one of my favourite to date. Based on Total Immersion ’s technology, the AR uses a numbe...

Big hat tip to PlanBStudios for sharing this video ... A TAT Cascades powered prototype of the Augmented ID concept. Accurate mobile face d...

Ever wanted to play Rock, Paper, Scissors with your t-shirt? Well, maybe not, but it's a pretty odd idea at the very least. Well guess w...

Back at Christmas I posted about adidas 's new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic mome...

The next few months will see Adidas release a new range of shoes. What sets this range apart is that Adidas has created a virtual 3-D world...

James Cameron 's new film, Avatar , is without doubt one of the most anticipated movies of the year. Between Cameron's own goliath s...

A while back I wrote about Zugara 's Augmented Reality Shopping experience. Pretty nifty. As suspected the technology has now been adap...

As part of LG 's strategic partnership with the new James Cameron Avatar movie , the company has teamed up with T3 and Total Film to ...

Last Monday Esquire revealed that they would once again be pushing the boundaries of print. As I'm sure everyone will remember, Esquir...

The Japanese consumer electronics company NEC have unveiled something seriously cool. You probably know how excited I got about Nokia '...

Back in August I wrote about my mate Tim 's company MercuryGirl , who are developing an Augmented Reality layar for the Layar browser...

Back in June I wrote about a nifty online shopping experience that Zugara had developed to allow customers to "try" clothes on, ...

The latest RSPCA campaign has just launched with a pretty cool Augmented Reality element. The Big Stop Circus campaign is calling on the B...

I found the following presentation over on If Only We'd Thought of That and I had to share it. It's a collection of cool things, pu...

To promote Luc Besson 's new movie Arthur and the revenge of Maltazard , the clever folk at Dassault Systemes have developed a seriousl...

I'd be the first to admit that I've been very critical of Nokia lately, but then they come out with something like this and I ha...

At the end of August Yelp released what is the first iPhone Augmented Reality app. The latest version of Yelp allows users to access a fe...

For those unfamiliar with Contagious Magazine , it's just about one of the best publications (online and offline) that you can lay your ...