----- Press Release ----- DUBLIN, Ireland – July 9, 2012 — With thousands of people watching worldwide, Laura Rich of Cardiff, Wales, and Ka...

Electronic Arts Inc. today announced that the next collaborative project between The Sims and Katy Perry will be available this June on PC/M...

----Press Release---- KINECT FOR XBOX 360 – TRANSFORMING FAMILY TIME IN THE LIVING ROOM Feel the force as a Jedi and explore the magical wor...

This week, PopCap Games announced the launch of Solitaire Blitz, their social twist on one of the world’s most popular card games. The aquat...

Sony is offering the chance for one lucky Irish person to be a part of gaming history and create their own character in Uncharted 3: Drake’s...

As the launch of Joe Johnston 's remake of The Wolfman , staring Benicio del Toro , Anthony Hopkins and Emily Blunt , fast approaches, ...

Back at Christmas I posted about adidas 's new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic mome...

The next few months will see Adidas release a new range of shoes. What sets this range apart is that Adidas has created a virtual 3-D world...

Last Thursday saw the trailer go live for the new Capcom " Resident Evil " game. Essentially this is the lastest in the popular ...

When it comes to using the iPhone to promote a product or brand, there are now literally thousands of examples of how to do it, and how not...

To promote Luc Besson 's new movie Arthur and the revenge of Maltazard , the clever folk at Dassault Systemes have developed a seriousl...

Following on from my post on Monday evening I thought I'd have a look around to see what really hot ads are out at the moment for a we...

Tomorrow may as well be called International Beatles Day! The 9th September will see not one, not two, but three HUGE Beatles related event...

In the latest addition to the fast growing range of applications that Sony are developing to utilise their PlayStation Eye , we see the int...

You'd imagine that there isn't too much to an advertising campaign about a new flavour of crisps but you'd be extremely wrong. D...

How many times have you been playing a first person shooter and you quickly start to realise that the huge sprawling city that the game occu...

Unfortunately the voice-over is terrible, but the application looks awesome. Admittedly it seems somewhat basic but none-the-less I can see ...

My love of Guitar Hero and Rock Band is no secret, and I've posted about both before . Forget all of it - everything that went before. ...

This is by far one of my favourite Augmented Reality campaigns to date. It's really slick. Just log-on to Papa John's Roadtrip , dow...

Havok, the Emmy Award-winning Irish software company (owned by Intel), responsible for some of today's top games, is currently deciding ...