Wednesday, February 27, 2013

Bud Light is Back and Lighter Than Ever

New light beer now has 82 calories

Bud Light has announces its comeback to Ireland with a re-launch across the nation. The No. 1 selling light beer has been reformulated for the Irish market and now contains only 82 calories per 330ml bottle. Designed to appeal to men and women who are searching for an alternative beer that offers fewer calories, Bud Light now has an even smoother and refresher taste.

The new Bud Light is brewed to 3.8% ABV and is golden in colour with delicate aromas of malt and hops. Subtle fruity and citrus taste notes, all giving the smooth and refreshing taste. It is brewed using only the finest ingredients of barley malt, rice, hops, yeast and water.

Bud Light will be available in selected bars, off licenses and supermarkets nationwide in both 330ml bottles and 500ml can format.

Friday, February 15, 2013

Carlsberg launches new TV ad ‘Spartacus’

Irish Market the First to Air New Ad Themed Around the 1960 Box Office Smash ‘Spartacus’

Yesterday, Carlsberg unveiled their latest TV ad with an Irish market exclusive. The ad, called 'Spartacus', follows Carlsberg's 'That Calls for a Carlsberg' creative / brand route and sees a modern interpretation of the 1960's film of the same name. Set in an ultra-modern skyscraper office with hundreds of people working in an extremely regimented and drone-like environment, the ad is the story of one workers mini rebellion and the revolt that then ensues.

The film starts when the overbearing company boss enters the room in a fit of rage. He shows a YouTube video depicting him as a dancing monkey, created by the user, Spartacus. He demands to find the culprit of the prank. Reluctantly, the hero ‘Spartacus’ stands up and identifies himself with a bold 'I am Spartacus'. In quick succession his fellow colleagues decide to support their friend and join him one by one claiming to be Spartacus as well. Within in seconds the entire room is standing up in force to take the heat.

‘Spartacus’ ends with the team of workmates heading to the bar for a well-deserved pint of Carlsberg – underlining the brand’s positioning, That calls for a Carlsberg.

Speaking about the new ad, Julie Allman, Senior Brand Manager at Carlsberg, said: “We’re delighted with our new TV ad ‘Spartacus’ which will hopefully excite the Carlsberg drinker and reiterate solidarity amongst friends, something which is embedded in the brand ethos. To coincide with the launch we will be running a themed competition on the Carlsberg Ireland Facebook page, starting on 18th February, to give away Expedia holiday vouchers worth €1,500 and €500 spending money.”

The ad was created by London-based creative agency Fold7, in partnership with Carlsberg's International Brand Marketing Team. The ad will be rolled out across Carlsberg's global markets, starting in Ireland. It will be aired across traditional media and digital channels and will be complemented by a suite of activations, based on the same theme of standing up for your mates, The ad will be supported by substantial media spend in the Irish market.

Monday, February 11, 2013

Hailo To Be The Taxi Driver To The Silver Screen

Hailo to distribute €100,000 worth of taxi vouchers in partnership with Jameson Dublin International Film Festival

Hailo has teamed up with The Jameson Dublin International Film Festival (JDIFF) to giveaway 20,000 vouchers during this year’s festival. That's over €100,000 worth of taxi vouchers to be distributed throughout the festival’s venues; Cineworld, the Savoy, Screen, Irish Film Institute and Light House Cinema in Smithfield. Hailo will issue the vouchers for €5 off your first Hailo taxi throughout the eleven day festival.

Rob Cumiskey, Marketing Communications Manager, Hailo Ireland commented, “We’re delighted to partner with The Jameson Dublin International Film Festival as it will transport cinema goers from the television screen to the cinema screen. The line-up this year is stellar and showcases the talent and scope of Irish and international cinema. We feel the vouchers will encourage the Irish audience to try something new—the most essential app on the market and the best entertainment in film.”

You can pick the vouchers up in any of the participating JDIFF cinemas (Cineworld, the Savoy, Screen, Irish Film Institute and Light House Cinema in Smithfield.) To get €5 off your first taxi, just download the Hailo app from The App Store (iOS) or Google Play (Android), register an account with a credit or debit card, enter the promo code on your card and choose ‘Pay With Card’ for your next taxi.

The Jameson Dublin International Film Festival is Ireland’s premier feature film festival taking place each year in February. This year it boasts acting legends Tim Roth, Gabriel Byrne, Frank Langella and Danny DeVito, directing heavyweights Costa-Gavras and Joss Whedon, and screenwriting big hitters Robert Towne and Tobias Lindholm all coming to town. And that’s on top of 130 feature films, shorts, master classes and special events happening over 11 days from February 14th to February 24th.

Founded by three taxi drivers and three internet entrepreneurs, Hailo has raised over $50M from the best investors anywhere, including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson. Hailo is available as a free download from the iTunes App Store and Google Play. Simply search on "Hailo".