Friday, November 16, 2012

Captain Morgan Kicks Off The Party Season

Captain Morgan Switches On Christmas lights On Board Jeanie Johnston

Last Night, Captain Morgan commandeered and lighted up an Irish ship, the Jeanie Johnston on Dublin’s north quays, to officially kicks off party season in Ireland. The party lights decorating the ship will remain switched on into the weekend to inspire Irish people to go forth and party.

Helping to switch on the Christmas party lights was newly recruited ‘Morganette’ Georgia Salpa, who was wearing a specially commissioned dress made from Christmas party lights for the ceremony.

Captain Morgan said, “I’ve been to all the party capitals of the world but the parties in Ireland are by far the best. Forget Christmas shopping season, I am officially declaring the kick off to Christmas party season in Ireland today and what better place to get off to a legendary start than on the quays of Dublin. Oh, and If you are going to party make sure you do it responsibly, Captain’s orders!”

Georgia Salpa commented, “What an honour to help switch on the Christmas party lights with Captain. I’ve been to other Christmas lights ceremonies but this is definitely the most unique. Lighting up a ship was inspired; always expect the unexpected with Captain!”

After switching on the Christmas lights, Captain Morgan hosted a special Christmas party with some of his loyal shipmates and fans.

Keep up to date with Captain Morgan’s adventures on:

Thursday, November 15, 2012

Electric Ireland: Powering Kindness Week

Electric Ireland Launch Charity Initiative Inspired by Kindness to Donate €100,000 to Charity

This Saturday sees the start of a week long campaign from Electric Ireland with the main objective to to generate good will around Ireland. Simply, for the week, people are being asked to do a kind deed. Like I said, simple.

Each kind deed is then logged and assigned to one of three charities. At the end of the week, Electric Ireland will convert these deeds into donations to the charities totaling €100,000. The three charities are: Special Olympics Ireland, Concern Worldwide and Focus Ireland.

You sign up and register your interest at and then every deed that you log is passed onto friends, family or strangers and the kindness is shared. There is no limit to the number of good deeds you can do and the charities will benefit from every act of kindness completed during the week.

At the end of the week, the charity with the greatest number of good deeds done in their name will receive a donation from Electric Ireland for €50,000 with the other two charities receiving donations of €25,000.

Deeds can be as simple as making tea for your friend, giving up your seat to a stranger on the train, calling into a an elderly neighbour for a chat, topping up someone’s parking if you see the clampers patrolling, paying for coffee for the person behind you, offering an umbrella to someone being soaked by the rain, the list is endless. will host all the details you need to know during the week, including:
  • Some inspiration with a list of suggested good deeds
  • Check out what good deeds have been logged to date, there may be some well-known faces taking part
  • An update on how each charity is doing and how many deeds are assigned to them
  • A deed tracker to show where deeds are travelling to – around Ireland, around the world and the route they are taking
The Electric Ireland Powering Kindness week will culminate in an announcement event that will take place on Friday November 23rd in the city centre. At this, the announcement of the charity with the largest amount of kind deeds done in their name will be made.

The campaign will be hosted primarily through but you can get live updates through the Electric Ireland Facebook Page, Twitter Account (@electricireland) and following the #poweringkindness hashtag!

Wednesday, November 7, 2012

Meteor Christmas Ad & New Jingle

Meteor’s new Christmas Jingle Composed by former Bell X1 Brian Crosby

Next week Meteor will launch their 2012 Christmas campaign, “Let’s Get Christmassy”. The campaign will be driven by a new TV ad which debuts Meteor’s new Christmas song composed by Brian Crosby, former member of Bell X1.

Following in the character tradition of Meteor ads, the latest ad will feature a new Meteor character Steve. Steve is followed from the moment he realises that Christmas is here. During the ad we then hear his internal thoughts as he anticipates all the things that he loves about an Irish Christmas. In typical Meteor style, the ad features a series of vignettes capturing Steve getting Christmassy: taking it easy in work; eating a selection box for lunch; abandoning Christmas shopping in favour of drinks with mates; being gifted with an annual supply of underpants by his Mam; being late for Christmas mass; and “enjoying” a Christmas dip in freezing Irish waters.

“We wanted our ‘Let’s Get Christmassy’ campaign to celebrate a very Irish Christmas and all of the things that make Christmas our favourite time of year. There was no Christmas song out there that reflected this so we wrote our own,” commented Lisa Comerford, Head of Brand and Advertising, ‘We were delighted to work with a talent like Brian, who not only composed the song but acted as musical director on the project in its entirety and in conjunction with the creative team at Rothco, Bobby Byrne and Stephen Rogers.”

“The best and most unique things about an Irish Christmas are free or cost very little. These are some of the things that set the Irish Christmas apart and this is what we wanted to convey with our “Let’s Get Christmassy” campaign. Value is what Meteor is all about and our Christmas phone range reflects just that. We have some real Christmas crackers of phones this festive season including exclusive colour ranges not available anywhere else” she added.

The “Let’s Get Christmassy” ads showcase the Meteor device offering for Christmas.

A 10 second sequel ad also forms part of the campaign, developing the storyline, and featuring the hero Steve buying a handset as a Christmas gift for his office crush Sarah.

Created and filmed entirely in Ireland, the Meteor “Let’s Get Christmassy” TV campaign launches Thursday 15th November and will be supported with radio, press, online display and social media from November 19th. #whatmakesmechristmassy.

The ad was developed by Meteor with Rothco and creative team Stephen Rogers and Bobby Byrne, was directed by Mike Ahern and Enda Loughman from Team D.A.D.DY. and produced by Gary Moore from Red Rage Films.