Monday, July 8, 2013

Budweiser Dream Job Launches in Ireland

Kevin Dillon helps launch Budweiser Dream Job

Budweiser today announced details of their latest marketing campaign, Budweiser Dream Job. The new project offers Irish fans the opportunity to kick-start their dream career. Basically, Budweiser are offering someone a prize fund valued at €50,000. The Dream Job prize fund is made up from a €40,000 cash prize, a €5,000 equipment bursary and practical mentoring sessions with experts in the winner’s area of interest. 4 runner-up finalists will each receive an equipment bursary of €2,000.

Star of ‘Entourage’ Kevin Dillon was in Dublin to launch the project. Dillon explained, “Budweiser Dream Job is an amazing opportunity for someone in Ireland to kick-start the career they’ve always dreamed of. The reality is most people don’t get the chance due to lack of funds, support or encouragement. I say if you have a talent and you’re passionate, go for it!”

To get involved, members of the public over 18 years can apply for their Dream Job on the Budweiser Ireland Facebook page by uploading a creative CV from today until 9th August.

Budweiser Dream Job has some well-known judges from various backgrounds to help with the shortlisting of applicants, all of whom are inspiring figures who have been brave enough to follow their passions in life. Once the judges have narrowed it down to the best five applications, the public will decide on the overall winner that inspires them the most.

The judges include Dave Harris, a well-known music mogul in Ireland, is Marketing Director at Universal Music Ireland. He recently joined Rihanna on her famous 777 tour and is coined as the man responsible for singer Imelda May’s rise to fame. He also selects the music for RTE’s The Voice of Ireland.

Alongside Harris, Budweiser is excited to have successful fashion designer and business woman, Heidi Higgins. Heidi graduated from NCAD in 2008 and less than a year later she proudly introduced her own label to the Irish market. Heidi’s Spring/Summer 2013 Collection has taken to the rails of several exclusive boutiques across the country including leading department store, Brown Thomas. Two additional judges will be announced midway through the application period.

Speaking about the Dream Job campaign, Budweiser Senior Brand Manager, Colin Donnelly commented, “The winning applicant must convey real passion, belief and determination to succeed. Dream Job is part of Budweiser’s new campaign ‘Today Is The Day’, which is all about inspiring some of the hugely talented and passionate people living in Ireland today to fulfill their dreams.”

The Budweiser Dream Job campaign is supported by ATL, Digital, and PR. The campaign will use the twitter hash tag #DreamJob.

Budweiser Dream Job Promo

Friday, July 5, 2013

The Doritos Mariachi Band Add Mexican Flavour to Dublin

The Doritos Mariachi Band add Mexican Flavour to Dublin!

Dublin enjoyed a flavour of Mexico as the infamous Doritos Mariachi band conducted an impromptu concert of their classic covers with a Mexican twist on a recent visit to the city. The famous five amigos were in town to celebrate the launch of three exciting new Doritos flavours Hint of Lime, BBQ Rib and the limited edition flavour Jalapeno Fire.

The quintet of musicians brought all the excitement and fun of a Mexican fiesta to the city centre as they serenaded unsuspecting passer-by’s from a barge travelling along the Grand Canal. Hordes of people, commuting to and from the office on their lunch break, were met with the band’s unique versions of classic pops songs including ‘Don’t You want me Baby ’and ‘Love Machine’.

Katie Hanlon, Doritos Ireland brand manager, said: “We are delighted to have the Mariachis with us today to help the public try our new flavours that promise to add a little Mexican to their day. We are thrilled to add the new flavours – Hint of Lime, BBQ Rib and Jalapeno Fire to our already hugely popular range. Doritos is a household favourite here in Ireland, and even more so during the summer months. Doritos chips and dips are perfect for picnics, barbecues, summer parties and evenings in with friends.”

Those who didn’t manage to catch the Doritos Mariachis on their visit will soon be able to enjoy their unique take on classic hits as Doritios launches its first TV ad in Ireland. The fun and engaging TV ad features the Mariachi Doritos band playing inside the lights of a jukebox to the famous track, ‘I love Rock ‘n’ Roll’. Designed to increase consumer awareness and engagement with Doritos, a brand synonymous with sharing, the advert concludes as the Mariachi band rock and roll in a light hearted way, getting the party started.