Sunday, November 30, 2008


A friend send me this link this morning to check out, and I have to say, I was fairly impressed. Loving the idea of something like this being possible in real life, but for now, I'm happy to see the CGI version. There's a couple of downloads available at their website - check it out.

Saturday, November 29, 2008

Life is a Beach

I StumbledUpon this great animated French short movie. It's very much worth a quick stop to check out - the animation is fantastic and it's accompanied by a really nice soundtrack. There are still more sections waiting to come online, such as the making of, and I can't wait. Really, really nice work.

Friday, November 28, 2008

Fantastic 3D Animation

Be careful, you may never feel like a fry again!

Thursday, November 27, 2008


A colleague of mine send me the following video, and I have to say - I'm very impressed. Through the Computer Science Department at Stanford University, the technology has been developed to add image or video into existing video as if it was always part of it. They call it ZunaVision. Essentially allowing people to place ads in their home movies, replace pictures, or perhaps even change what you were watching on tv. As I said, very impressed.

Take a look:

Wednesday, November 26, 2008

Hologram Goalkeeper

This is cool:

Tuesday, November 25, 2008

Guitar Hero Ad and Viral

77 PR blogged about the new Guitar Hero: World Tour ad and viral that are doing the rounds. They use the campaign(s) as an exampale of how an apparent advertising campaign, is in fact a PR approach to viral and online.

It's a post I would suggest as being well worth a read.

Guitar Hero Viral Video

Guitar Hero: World Tour, Heidi Klum Ad

Monday, November 24, 2008

Great Advertising

This is a new ad for the Nokia N96, called 'Ping Pong Nunchucks'. A must watch!

Sunday, November 23, 2008

Lunch Bag Art

I StumbledUpon these, and although they're not digiatl (in any way) I had to share them. They're done by a dad for his kids. Awesome stuff.

Saturday, November 22, 2008

Killing Clowns

Funny funny stuff!

Friday, November 21, 2008

Friday Distraction

Here's a great bit of Friday distraction from the good people at VW.

Thursday, November 20, 2008

In Plain Site

Not sure what the tv show will be like but the microsite for In Plain Site is pretty nifty. Based around a game where you are the special agent and essential your skills of observation are tested. Definitely worth a look.

Wednesday, November 19, 2008

Sébastien Chabal penalty kick

I found this great campaign from Orange France. Essentailly Sébastien Chabal is going to take a penalty and he needs a bit of help. Put in your name (from a selection), email and mobile number, and he'll give you a call to ask you where to shoot.

Then when he asks you, use your phone keypad to indicate where he should shoot and hey presto.

It's a nice touch that it's personalised so he actually calls you by name.

Tuesday, November 18, 2008

Now that's fashion

Jean Charles de Castelbajac has made the bold (and perhaps totally outragious) move of unveiling his Spring/Summer 2009 collection with a slightly out of the ordinary catwalk show. Not women dressed as rubbish or covered in mud, as some of his contemporaries have done. JC is going a step further and using an animated LEGO video.

This is absolutely fantastic!

Monday, November 17, 2008

3D Computer Interface

In the movie Minority Report, Tom Cruise uses a 3D type computer interfaces that he manipulates with his hands. Pretty impressive stuff. Well, guess what? Someone went and did it - created a real version!

The beginning reminds me of a cross between the The Lawnmowerman and Hackers.

Saturday, November 15, 2008

Buildings in Dublin that waste energy

Living in Ringsend I often walk into town along the Quays and it annoys me greatly to see all the office blocks with their lights on all night and no one in them. It's even worse when you see empty office blocks with the lights on. This said I was extremely happy to discover that John Callaghan (Cal-TV) is currently working on a short film project that will highlight the issue. John is putting together a list of buildings in Dublin city centre that waste energy by leaving their lights on overnight, which will be feature in the film.

I'm happy to say I was able to lend a (small) helping hand by taking some photos of buildings along the Quays. So, perhaps a little shamelessly, I think it would be worth everyone's time to stop by the project site and have a look around. With so much attention being paid to water wastage and recycling, unnecessary lighting is a huge environmental drain that seems to be overlooked by most.

Also, if you have noticed any such buildings, I'm sure John would love to hear from you (especially if you send a photo!). You can email him at

Friday, November 14, 2008

Jailed for Blogging

The BBC has reported on a Burmese blogger who has been sentenced to 20 years in jail for his post of a cartoon of their military leader Than Shwe. Nay Phone Latt, a 28 year old Burmese national, was arrested in January but only received his sentencing on Monday. The judgement included 15 years for offences under the Electronics Act, two years for "creating public alarm" and three and a half years for offences under the Video Act.

His blogs during the September 2007 uprising provided the international community with one of its only information points about events within the locked-down country.

Reporters Without Borders and the Burma Media Association have demanded his release. According to their figures this brings the number of journalists arrested so far this year to 10.

Thursday, November 13, 2008

George believe's in....

Lennon may have been the Walrus, but George was the president. Now it's time to say goodbye.

Fantastic stuff from Cal-TV. Make sure you check out his other work.

Wednesday, November 12, 2008

Most Downloaded Song of all Time?

Have you ever wondered what the most downloaded track of all time is? There are so many songs that would easily seem like great guesses - The Beatles perhaps, Rolling Stones maybe? Not even close.

For legal music downloads, the most downloaded song of all time, and the first song to break the 2 million download mark, is Journey's 'Don't Stop Believing'.

Perhaps the ultimate power ballad of love, loss and redemption, Journey's hit song originally only topped the charts at number 8 but has seen a huge resurgence in recent years. Released in 1981 it's modern popularity is owed mostly to TV. It has featured on popular TV shows such as Laguna Beach, and much, much more famously on the final episode of The Sopranos.

Truth be told, after the song featured on that episode of The Sopranos, iTunes sales increased by over 428% in just 3 days.

So sit back and listen....

Tuesday, November 11, 2008


I StumbledUpon this great video about the idea of Hyper-Connectivty, and the always on connection that we have to our digital worlds. The focus is on the gradual shift in the way we see communication and entertainment, and how the concepts of offline and online are steadily blurring more and more.

Monday, November 10, 2008

Creative Commons

In a changing world of open source, user generated and community content, there is a growing shift by many developers, artists and producers to allow a wider use of their creations, across platforms and across media. This video explains the principles behind creative commons, which is seen by many as the great enabler towards an ever expanding participative culture. Perhaps the most interesting aspect of Creative Commons is that it is driven by the concept of coolaberation and sharing, above anything else. It's an 'ideal' notion, which perhaps surprisingly, is gaining serious ground within all creative disciplines.

Sunday, November 9, 2008

Everyone's President

I spotted this series of photographs and thought they were a must-share. I'm not American but I know what impact the American President will have on my life. Something like this gives me a pretty good feeling that we're entering a period of change, for the best.

Vaseline - Prescribe the Nation

It's been a while since I've seen a campaign mix online with distincly offline content. Drawing on a concept of Word of Mouth, Vaseline took their latest product to a small island off Alaska. There, Petal Ruch, mother of four and maternal pillar of the 6,000 strong Kodiak population showed the extreme weather conditions that are particularly hard on the residents' skin.

Saturday, November 8, 2008

What is Blogging?

I found this on Neil Perkin's Only Dead Fish Blog, which if you haven't visited is one of the best blogs about - quality content all the time!

Friday, November 7, 2008

200 Posts!

I probably should have done a proper post filled with good solid digital learnings and insights. What can I say...... wu wu 200!

Contextual Ad Placement Gone Wrong

I'm sure it's not what the President-Elect had in mind...

Thursday, November 6, 2008

Barack is Social

I don't think anyone could say they were not aware of the awesome online presense that Obama created and drove, throughout his campaign. Quite simply, he was everywhere he needed to (and had to) be. Modern culture doesn't simply utilise online media, it lives online media. Most people will read the news online before they switch on a tv. Many people will go for days without hearing a radio. It is essential that the online world is considered just as important as the offline one, when it comes to communications. Barack did that excellently!
Barack Obama's Blog
Barack Obama on Flickr
Barack Obama's YouTube Channel
Barack Obama on Linked In
Twitter: the Barack Obama Campaign
Asian Avenue

Wednesday, November 5, 2008

Change Can Happen

What needs to be said? Well done America - you made the right choice. In case you missed it, Obama's microsite is worth a look over.

Tuesday, November 4, 2008

New Bond Movie - New Sony Phone

For all those armchair agents out there, here is a must visit site for the start of the month. The launch in the latest of the 007 films also sees the launch of the new Sony Ericsson C902 mobile phone, and with it the launch of a fantastic microsite. It's not available to everyone but those lucky enough to be in one of the select countries are in for a treat.

Become a secret agent and use the latest Sony Ericsson phone to solve Directive C902.

Monday, November 3, 2008

A Mash-Up of Sorts

The Simpsons certainly has it's moments, and I'm a big fan of Mad Men. So logic would dictate that the two brought together.... well what do you think?

Sunday, November 2, 2008

A Brief History of Communication

A really nice ad from the Carphonewarehouse...