Sunday, July 27, 2008

Looks like it's been a video week!

"Creature Discomforts"

The Leonard Cheshire charity have just released a series of ads, created by Aardman Animations. The creative idea was to produce a suite of ads to "help change the way people think about, and respond to, disability".

Overall the concepts are great. As always, Aardman have perfectly mixed humour with a serious topic to create something which is enjoyable, memorable, impactful and still fun to watch.

The following is probably the best (imho) but you can also check out the making of the ads and the people behind the characters.

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