Wednesday, August 13, 2008

Microsoft Multimap

Microsoft UK’s specialist online mapping service, Multimap, has launched a digital ad campaign to raise awareness of new features following the redesign of its site, and increase traffic. Digital agency LBi have developed a creative, which is the first character-based advertising that Multimap have used. The ads were collaborated on by Aardman Animations, who were integral with Wallace and Gromit.

The campaign centers on a pair of dimwitted pigeons who become the site's Bird's Eye view feature. Through a series of less then perfect journeys, the two birds demonstrate the business and route finding services that the site offers. My favourite of the ads allows consumers to ask the pigeons to find "swimming pools in Barnsley", and shows them flinging themselves off a diving board into a puddle. Classic stuff, honestly! (links to follow)

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