Saturday, September 20, 2008

Ralph Lauren introduces Digital Window

So what do you do when you're out for the night and you happened to spot something in a shop window that you just have to have? Usually you tell yourself you'l come back and pick it up, but realistically that's never goinjg to happen. Obviously aware of this, the people over at Ralph Lauren have taken Window-shopping to an entirely new level: the digital one.

Shoppers now have the ability to buy that item immediately - thanks to RL's new interactive window display in their New York store. All you need to do is download a QR code to your phone (check if your phone is compatible here: Once you have the code and are at the store you can use it to scan any of the QR codes on the RL store touchscreen. Your phone will then be redirected you to the same item on their website and you can buy it immediately.

So if you're ever passing by and the store is closed or if you just don't want to go into the shop, there's nothing stopping you spending to your hearts content. To further this, QR codes are to be implemented in all RL stores and print ads as well.

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