Thursday, September 23, 2010

Uniqlo Lucky Machine

The Japanese fashion folk Uniqlo have relaunched in the UK with yet another example of web brilliance, the Lucky Machine. This pinball game offers UK customers have the chance to win a £1,000 cash prize, as well as instant online discount vouchers from £5 up to £100.

With three stages of play each customer is given three balls but with the option to get more balls by inviting their friends to play the game via Facebook or Twitter. So the more friends you invite the more chances you have at winning! As with all the Uniqlo promotions and activities to date, this is a breath of fresh air both from a mechanic and a design point of view. Hat tip to chaps involved, very nice work. Check out this video, it pretty much explains all...

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