On Saturday, Liverpool Football Club Football Club and adidas unveiled their new away shirt for the 2011/12 football season. The new adidas Liverpool away kit, which will go on sale on the 12th May and will be available in Lifestyle Sports Stores nationwide, takes its design inspiration from metallic elements. Solid grey in colour, the shirt is finished with metallic silver detailing on the iconic adidas 3 stripes across the shoulders, both sponsors logo’s and the laser cut woven crest.
Also new for 2011/12 season the kit includes a revolutionary sock design which features anatomically placed cushioning and an achilles protector.
On the field, the players’ kits will incorporate adidas’ cutting edge TechFit technology, to help improve speed, increased endurance capabilities and enhance awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
The shirts also feature adidas ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.