Tuesday, March 27, 2012

Samsung Galaxy Note & Peter The Elephant

TVF have just launched the above video to promote the Samsung Galaxy Note. The Galaxy Note is Samsung’s smartphone / tablet hybrid featuring a much bigger screen than your average smartphone. Based on the idea that “bigger is better”, and inspired by recent videos like the frog and lizard playing with smartphones, TVF took the Galaxy Note to Thailand and gave it to Peter the elephant.

The footage is apparently all real, and to prove it TVF uploaded some unedited out-takes as well.

Campaign Credits
Project name: Elephant plays with Galaxy Note
Client: Samsung
Creative agency: The Viral Factory
Director: Matt Huntley with The Viral Factory

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