Thursday, July 5, 2012

Ogilvy Dublin Scoop Coveted Lion at Cannes Lions for ISPCC

Pictured (L-R) Lloyd Byrne, Director of Fundraising at ISPCC, Dave Smyth,
managing director, Ogilvy Dublin and Michael Duffy, managing director, Blinder Films.

----- Press Release -----

Ogilvy Dublin’s work for ISPCC was recognised on a global scale at the Cannes Lions where the agency picked up a Bronze Film Craft Lion award for Direction at Cannes. This award was the highlight of a number of accolades bestowed on the ISPCC’s “I Can’t Wait” campaign, which has garnered widespread praise and recognition on a national and international level. The ad was a collaboration led by Ogilvy Dublin working with Blinder.

The International Festival of Creativity, known within the industry as the Cannes Lions, is the world’s leading celebration of creativity in communication. The awards, which have been running since 1954, take place every June in Cannes, France. This year over 28,000 entries were received from all over the world with awards handed out in 16 categories. Ogilvy Dublin was the only Irish agency to pick up an award and furthermore was the only Irish agency to have work shortlisted in the awards.

Speaking on the agency’s success, Dave Smyth, managing director at Ogilvy Dublin said, “This is an amazing achievement for Ogilvy Dublin. The win is a credit to the incredible hard work that our team has put in and I am delighted that our work here in Ireland is being recognized as some of the best in the world. The Cannes Lions were a tremendous success for the wider Ogilvy family, Ogilvy & Mather won the coveted Cannes Lions 2012 Network of the Year Award and we were delighted to be a part of that win.”

Smyth continued, “We have been working with the ISPCC since 2009 and it is an organisation we have the utmost respect for. The work they do is paramount and we are proud to work with them. From the beginning the main aim of the campaign was to create awareness for this important cause and we believe we have achieved that.” Globally, Ogilvy & Mather topped off an impressive year with the most successful Cannes Lions in the company’s history. In addition to winning Network of the Year, Ogilvy won a record 83 Lions in total. Some of the award winning work included Lions for brands including: Coke, Hellmann’s, IBM, Sprite, Forbes, Carling and the ISPCC.

Lloyd Byrne, director of fundraising at ISPCC said, “We are very honoured to have picked up this prestigious award. In the creative process for this campaign our main objective was clear; to make an advert that would attract attention and highlight the cruelty of child abuse. From the awards and recognition this campaign has attracted we believe we have met that objective.”

Richie Smyth of Dublin based Blinder picked up the bronze for Director’s craft at the annual awards, which are regarded as the ‘Oscars’ of the advertising industry. “We are delighted to have been awarded with a Cannes Lion, the most prestigious award in advertising” said Blinder managing director, Michael Duffy. “It is testimony to the courageous creative work of the Ogilvy team and the willingness of ISPCC to embrace challenging ideas which has made this commercial such a worldwide phenomenon.”

In addition to the recent win at Cannes, the campaign was also recognised by the D&AD Book which is one of the most respected creative judging forums in the world. This was the first time that an Irish agency had been honoured in over 7 years. Business Insider also voted the ad as the number one ad in the world for 2011. The campaign was also honoured at the CLIO awards held in May in New York where it picked up one of CLIO’s iconic statues which are the most widely recognized and coveted symbol of the industry’s creative accomplishments. Other awards bestowed on the campaign include; a Gold Award in the “Public Interest” category at this year’s EPICA Awards; a Gold Award at the “Global Best Digital Advertising Awards” in Bangkok, Thailand; a Bronze Award in “TV Cinema/Online Film Direction” at the London International Awards (LIA). It was also named “Advert of the Year” on, and listed as the “#1 Ad Worldwide”. In Ireland the campaign picked up 2 Golds and 3 Silvers at the ICAD Awards. ICAD is Ireland's preeminent creative body - and the annual awards are the greatest opportunity for Irish creatives to have their best work recognised and rewarded by their peers. It was also awarded a Silver at the Kinsale Sharks. This collection of awards makes the campaign one of the most awarded pieces of Irish advertising in history.

No comments: