Friday, May 17, 2013

Heineken Unveils Social Tracker

Heineken Social Tracker

The Heineken Cup weekend is finally upon us and the excitement kicked off in stunning style last night with the launch of Heineken's Social Tracker in the heart of Ballsbridge, Dublin 4, at the Get in the Game Clubhouse at Ballsbridge Hotel.

The Social Tracker is a large (5 x 7.5m) projection structure that captures the Twitter chatter around the Heineken Cup. Fans can tweet at #GETINTHEGAME and see their tweets brought to life in stunning animations and visuals. Fans can also step up to the set and take a virtual conversion which, if successful, will send out a tweet of support to their selected team. Supporters can interact in real time by kicking ‘virtual conversions’ and show their support for the two finalists, ASM Clermont Auvergne and RC Toulon via #GETINTHEGAME.

Over 200,000 individual tweets have been measured since the quarter-finals with a surge of social conversation expected in the 48 hours leading up to the final. Fan conversations via the hashtag #GETINTHEGAME and tweet conversation in support of both finalists will be monitored live all weekend and this mind boggling array of tweets and data will be converted into a multi-coloured and multi-dimensional animated display on the 5m x 5m structure.

Social Tracker is just one of Heineken's many Get in the Game activities, which has seen fans engage with Heineken Cup rugby online, on their mobiles and in pubs and venues around the country in the build-up to the biggest sporting event to be held in Ireland this year. To date over 85,000 people have engaged and played Get in the Game online via

The projections start from 9.15pm each night at the home of the Heineken Get in the Game Clubhouse at Ballsbridge Hotel Dublin 4 and will be displayed after daylight hours until the post-Heineken Cup Final celebrations on Saturday 18th May. Heineken’s Get in the Game Clubhouse is the best place to be this weekend to enjoy the excitement of both the Amlin and Heineken Cup finals. For live updates check out #GETINTHEGAME or

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