Friday, July 5, 2013

The Doritos Mariachi Band Add Mexican Flavour to Dublin

The Doritos Mariachi Band add Mexican Flavour to Dublin!

Dublin enjoyed a flavour of Mexico as the infamous Doritos Mariachi band conducted an impromptu concert of their classic covers with a Mexican twist on a recent visit to the city. The famous five amigos were in town to celebrate the launch of three exciting new Doritos flavours Hint of Lime, BBQ Rib and the limited edition flavour Jalapeno Fire.

The quintet of musicians brought all the excitement and fun of a Mexican fiesta to the city centre as they serenaded unsuspecting passer-by’s from a barge travelling along the Grand Canal. Hordes of people, commuting to and from the office on their lunch break, were met with the band’s unique versions of classic pops songs including ‘Don’t You want me Baby ’and ‘Love Machine’.

Katie Hanlon, Doritos Ireland brand manager, said: “We are delighted to have the Mariachis with us today to help the public try our new flavours that promise to add a little Mexican to their day. We are thrilled to add the new flavours – Hint of Lime, BBQ Rib and Jalapeno Fire to our already hugely popular range. Doritos is a household favourite here in Ireland, and even more so during the summer months. Doritos chips and dips are perfect for picnics, barbecues, summer parties and evenings in with friends.”

Those who didn’t manage to catch the Doritos Mariachis on their visit will soon be able to enjoy their unique take on classic hits as Doritios launches its first TV ad in Ireland. The fun and engaging TV ad features the Mariachi Doritos band playing inside the lights of a jukebox to the famous track, ‘I love Rock ‘n’ Roll’. Designed to increase consumer awareness and engagement with Doritos, a brand synonymous with sharing, the advert concludes as the Mariachi band rock and roll in a light hearted way, getting the party started.

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