Tuesday, June 24, 2008

Do The Test

Hopefully you caught the dothetest ad for Transport for London when it was doing trhe viral rounds. If not, check it now – brilliant, brilliant work. Created by WCRS, the video resulted in over 5 million views online in the space of one month.

Now I’m also happy to say, it’s won a Gold Lion at last week’s Cannes Lions Advertising Festival.

Congratulations to everyone involved.

1 comment:

cator said...

You are right that is a interesting bit of work. If you are playing the game and do what you are told 'watch the ball' you are not accepting information that doesn't relate. Anyway, so are you going over to London for Revolution's showcase spotlighting new digital channels on the 1st of July 2008. They are offering a special feature: To guarantee you leaving the conference with expertise that you can apply.