Smart LDA

Websites for alcoholic beverages must generally confirm age before allowing entry to the site. Depending on the country of origin this could be as simple as asking are you of legal drinking age, or (as is the case in Ireland and the UK) they ask for your date of birth. For the site designers and developers this can often be a pain - people generally don't want to fill in forms or give their details.

Two really good examples of making this as easy as possible is Liveit.ie and Heineken Draught Keg