77 PR blogged about the new Guitar Hero: World Tour ad and viral that are doing the rounds. They use the campaign(s) as an exampale of how an apparent advertising campaign, is in fact a PR approach to viral and online.
It's a post I would suggest as being well worth a read.
Guitar Hero Viral Video
Guitar Hero: World Tour, Heidi Klum Ad
Tuesday, November 25, 2008
Guitar Hero Ad and Viral
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1 comment:
Thanks Christian! Kind words indeed.
James
he of Spinning Around ...
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