Friday, February 20, 2009

A site to make you smile - UNIQLO Parka Style 1000

This is probably my favourite UNIQLO campaign and site to date. As soon as you get to the site you are bombarded with happiness and positivity. Fun, happy, dancing people and all in the name of fashion. If I owned a clothes store or brand, this is exactly how I would want my products positioned.

Fantastic work!

Oh, and check out the site intro - that is a brilliant way to keep you occupied while the site loads.

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