Thursday, August 26, 2010

Adidas Originals Street Art Competition

Champion Sports have just launched a pretty cool competition to find Ireland’s most talented urban artists to create an original piece of street art that will embrace the theme of ‘celebrating originality meets street art’. The prize is a masterclass with Krooked Type and the chance to get your art displayed on your own billboard. The competition is part of the launch campaign for the brand new adidas Originals clothing and footwear range.

The winner will get a two-day masterclass featuring Maser, Albert Hooi and Fraher, which should be a dream come true to any budding young artist. Or even a 30-something scribbler to be honest ;) Krooked Type will be judging all entries.

The new adidas Originals range is driven by adidas' history and looks to bring the spirit of adidas’ past and present to life in a fresh and modern range. The range combines typical adidas quality and materials with creative and luxurious street fashion, creating urban wear that blends timeless and modern designs echoing the brand’s heritage.

Coinciding with the competition, and offering a great place to pick up some inspiration, adidas and Champion Sports have specially commissioned a new collection by Maser. His ‘Originals-inspired’ street art installation can be seen at The Bernard Shaw, Richmond Street, Dublin 2, as part of the launch of the new adidas Originals range.

Speaking about the campaign, Emily Barry, Marketing Executive, Champion Sports said, “We are truly excited at the launch of the adidas Originals range in our stores. It has been a great experience to work with Krooked Type on the installation, which we feel really celebrates the spirit of both the Champion Sports and adidas Originals brands. We’re looking forward to receiving lots of entries to the Street Art competition and working with the winners to create their very own billboard!”

To enter simply email your artwork to before Friday 8th October. Submitted entries will be uploaded to the Champion Sports Facebook page, as they are received. The three winning finalists will be announced on or around Monday 11th October.

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