Saturday, August 7, 2010

Ray Bans & Augmented Reality

Nice bit of extended Augmented Reality from the chaps at Ray Bans. Check it out...

1 comment:

Joseph Kay said...

Nice, but not particularly clever. This is an example of using new technology for an old means. Sure it gets people involved and it has a reward, but this is just a fancy version of putting prize codes on cereal boxes.

I'll be more impressed when augmented reality through the web cam does something useful or manages to achive something that couldn't be done without it.