Monday, July 4, 2011

PhotoIreland VAI Professional Development Programme

Following an extremely successful 2010, PhotoIreland Festival is back for 2011. On top of a great lineup of exhibitions there are loads of workshops and seminars on, and the most interesting in my opinion is the PhotoIreland VAI Professional Development Programme. Visual Artists Ireland (VAI) in partnership with PhotoIreland Festival are running a limited series of professional development seminars aimed at emerging and established photographers to help in four key business areas: Professional Practice, Money Matters, Negotiation and Experience.

The four sessions take place over the closing weekend of PhotoIreland Festival on 23rd and 24th of July in La Catedral Studios off Thomas Street. While this is primarily aimed at Photographers it may be of interest to all artistic practices but places are limited so advance booking is essential. Prices are €20 for non-members and €15 for VAI members or €60 for all 4 sessions.

Professional Practice: Online marketing with Mary Carty
23/07/11 10:00 – 13:00
This session will teach you how to grow your profile, build your network and promote your work online. By using social media tools like Facebook, Twitter, LinkedIn and Flickr effectively, you can grow your audience and position yourself as an expert in your field. I will use case studies and practical walk throughs to help you get the most from your time online.

Money Matters: Preparing Proposals & Grant Applications with Eilis Lavelle & Sarah Searson
23/07/11 14:00 – 17:00
This session will look at the proposal and application preparation process in detail exploring the strategic skills required to ensure that you submission is seriously considered. The session will include information on writing and preparing, documentation or visual packages, application forms etc. It is aimed at artists who wish to apply for resources and opportunities such as: funding; residencies; exhibitions and commissions.

Negotiation: Dealing with Public/ Private Galleries with Jerome O’ Drisceoil & Karen Downey
24/07/11 10:00 – 13:00
This training session is designed to give artists the confidence and knowledge to build strong relationships with curators and to get the most out of their experience when working with a private or public gallery. It will look at: Do’s and don’ts in approaching or presenting work to galleries. Being clear on why you want to exhibit; clarity of the artist’s intention for the artwork; clarity of ambition and expected outcomes for an exhibition. It will also examine roles and responsibilities for both the artists and the gallery. Understanding element of planning an exhibition, time-line, budget and production value. The expectations and motivations for an exhibition from both the gallery’s and artist’s perspectives.

Experience: Career Options with Anthony Luvera; Dragana Jurisic; Liam Campbell & Stephanie Joy
24/07/11 14:00 – 17:00
This session is aimed at emerging photographers and is designed to show them the variety of career options available to them. Our panelists have a variety of careers and availed of numerous and varied opportunities all within the umbrella of photography. From commercial photography to book publishing and from teaching to collaborating, each of our panelists will explain how they came to be in their current position and the opportunities and decisions that accompany them.

For more information and booking go to or contact Donna on +353 (0)86 3505 722 or

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