Today, Monday 11th July, Guinness launched a new advertising campaign in support of its GAA Hurling All-Ireland Senior Championship sponsorship. Entitled “The Power to Lift Us All” the campaign brings to life the way the game of hurling and its players inspire and thrill a nation through the unique place the game holds in our hearts. For many Irish people Hurling is more than a sport. It instils a sense of cultural and national pride.
The campaign was created by Irish International and photographed by Kevin Griffin, with photographic retouching by Taylor James.
Speaking about the campaign, Guinness Brand Manager, Barry Fitzpatrick said, “With this campaign, we wanted to recognize Hurling as a uniquely Irish icon and an inspiration for people across the country. The 2010 Hurling Final drew the biggest audience for RTE of any sporting event last year, highlighting just how highly regarded it is as the national game. Hurling is a part of what we are and has a unique ability to inspire, not only fans of the game, or of a winning county, but the whole country.”
The overall campaign will also include PR and digital activity, and a media partnership with Newtalk, which includes the Guinness Hurling Greats series of recordings with players, managers, referees and fans that bring to life iconic and game changing moments in the sport.
Stay tuned and as soon as I have more details on these additional elements I'll get them straight up, of course in the mean time make sure to check out the above graphic in it's full glory.