It's hard to believe it's been a year already, but Chinese New Year is here again and Kildare Village is right in the middle of celebrations for the year of the Dragon.
This year, for the year of the dragon, Kildare Village has launched a really cool augmented reality smartphone app*, the “Chic Dragon”, to celebrate the festival. The app, which marks the first use of augmented reality by a luxury outlet retailer, is free to download and features an animated dragon that takes users on an interactive journey through scenes of the nine Chic Outlet Shopping Villages. Customers just scan the code on posters around the Village and watch the dragon come to life on their screens. In addition, everyone who interacts with the app and watches the “Chic Dragon” video are in with a chance to win a €500 shopping spree.
Beyond the app and competition, no Chinese New Year would be complete without the official ceremonies that surround the festival. Kildare Village is getting into the spirit again this year by decorating the pedestrian streets of the Village in their festive best. Fortune cookies will also be distributed in the boutiques, restaurants and the tourist information centre from Friday 27th until Sunday 29th January.
Over the weekend of the 28th and 29th January there will be a number of traditional and contemporary entertainment acts in the Village such as vibrant Lion and Dragon Dance displays and Chinese opera performers. For further information on Dublin Chinese New Year Festival please visit www.cny.ie and for events happening at Kildare Village please see www.kildarevillage.com.
* The Chic Dragon app for iPad, iPhone, iPod Touch and Android is free to download from the App Store and the Android Market from 16 January 2012.