Monday, January 30, 2012

Heineken: Long Story

Heineken Ireland have just launched their latest ad campaign, the Long Story. The campaign is driven by a brand new, Irish-made TV ad described as "a punchy but light-hearted look at how one man finds himself making the most of an unexpected circumstance and the fun that can be found in every moment."

The ad is a short narrative of one man’s adventure to recover his unfinished drink, 'cleaned up' by an eager waiter. In his attempt to reclaim his last mouthful of Heineken the hero inadvertently finds himself trapped on an express train from Paris to St. Petersburg. Here he entertains his fellow passengers with his story of woe and has a bit of fun along the way. Once he gets to St. Petersburg everything almost starts over again.

To celebrate the launch of the ad, Heineken will be putting on a special event this Thursday (2nd February) at the Old Harcourt Street train station, The Odeon. As well as stepping the Odeon back in time for the evening, Heineken will also have Ryan Sheridan, who wrote and performed the track featured on the ad, on hand to give an intimate, acoustic performance.

Anyone who would like to attend the event can apply for tickets on the Heineken Facebook page.


Here is footage from the evening Heineken hosted in The Odeon with Ryan Sheridan.

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