Friday, December 12, 2008

Cybercom Win “Best Online Campaign”

Beating off tough competition from Dare (UK), Cybercom last night won the “Best Online Campaign” at the Vodafone Global Creative Awards. The awards run across the entire Vodafone group (and their respective agencies) in all the countries that operate in, to highlight and promote advertising creative excellence.

This is great recognition by Vodafone of Cybercom's leading edge work in Digital Marketing. The campaign itself which sealed the victory was the launch campaign for Vodafone's Postpay Perfect Choice tariffs. The concept was based around Joe Hughes, a struggling Dublin actor, who found himself trapped in the very digital marketing campaign that was to launch his acting career. Joe made the wrong choice! Through Social Media (Bebo, Facebook, a blog and microsite) Joe sought the support of the public to get him out.

No comments: