Tuesday, December 16, 2008

Digital Marketing in Financial Services

Via Reed Financial Services, I found this report on Digital Marketing in Financial Services. With two financial clients this was of particular interest to me. Albeit all US-centric information, there are still a lot of nice insights that can be pulled out of the report. There's a bit of geristration to do to access it but once you have there's a wealth of other info here - Sherpa reports, internal analysis etc. etc.

This video is by Scott Gillum, Senior Vice President MarketBridge, and gives a good overview of what's in the report.

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