Sunday, December 14, 2008

Employing Bloggers

Here are 5 reasons why employing people who blog is more important than ever:

  • They start fires. Blogging forces you to come up with new stuff. To be interesting.
  • They understand the value of connection. And are connected. To other interesting people.
  • They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
  • They're bothered. They have an opinion. They're not afraid to express it.
  • They're passionate about their subject. And real passion is rare indeed.

Great stuff from Neil - cheers.

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