Here are 5 reasons why employing people who blog is more important than ever:
- They start fires. Blogging forces you to come up with new stuff. To be interesting.
- They understand the value of connection. And are connected. To other interesting people.
- They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
- They're bothered. They have an opinion. They're not afraid to express it.
- They're passionate about their subject. And real passion is rare indeed.
Great stuff from Neil - cheers.