Monday, September 14, 2009

Surf 'Twilight Sensations'

Every now and then I see a TV ad that really captures my attention. The last ad to do it was from An Post, and in the same way this ad does it brilliantly.

The always excellent folk at BBH have created this new spot for Surf, promoting their new Twilight Sensations range. The ad sees a young girl getting swept way into a mysterious 'twilight' world while hanging out her washing. The ad is essentially all done by shadow puppetry with real-life action only coming in at the beginning and end. This is classic fairly tale stuff and is stunningly impactful, visually. I just love. The ad was directed by Guy Manwaring.

Copywriter: Marc Hatfield
Art director: Marc Hatfield
Media agency: Mindshare
Production company: Sonny London
Post-production company: Glassworks
Editor: Mark Edinoff
Audio post-production company: Factory Sound Studios

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