Monday, November 15, 2010

Guinness Rugby iPhone App


Over the weekend you may have noticed a lot of 'My Friend Finder Location' messages popping up in your Facebook Newsfeed. Basically last Friday saw the launch of the newly upgraded Guinness Rugby iPhone app. Guinness, who are a partner of Irish Rugby, updated their existing iPhone app to, what they describe as, "allow Irish rugby fans to be at the heart of the game".

The app, which was initially launched earlier this year and is a free download, is already a hit with a huge number of fans and was the number one free sports download in the App Store. Following its relaunch, in the space of 24 hours, the app ranked at number 5 in the same category.

The Guinness Rugby iPhone app features all the latest technology, providing information and news updates from the best sports sites with news stories from Irish Rugby, Munster and Leinster, Irish Times and Breaking News to name just a few. The app also pulls in regular updates from the Guinness Rugby Facebook team. Even though this results in a huge amount of information at your fingertips, you can easily toggle between sources to stay informed with up-to-the-minute news from inside the Irish camp with Jamie Heaslip, Tommy Bowe, Johnny Sexton, and John Muldoon.

Key Features of the Guinness Rugby iPhone app:
  • Live feeds to Guinness Rugby Ireland's Facebook page which features regular updates from the Guinness Rugby team
  • News updates from Irish Rugby, Leinster Rugby, Munster Rugby, The Irish Times, Planet Rugby, Irish Examiner, Breaking News and the Irish Independent
  • A unique and interactive Guinness Rugby Calendar, allowing user's access to the latest Guinness Area 22 Rugby Supporter Events, matches updates and key dates in the rugby international and domestic scene.
  • Guinness Rugby Map. This uses Google maps to allow fans access Transport Services (Dart, train stations, LUAS), a pub finder including details on Guinness Area 22 Venues in the greater Aviva Stadium, Lansdowne Road and Ballsbridge neighbourhoods and Stadium Map for all relevant venues (Aviva, RDS, Thomond Park)
  • A bespoke Guinness Friend Finder so fans can stay in touch with each other on match days. By selecting the friend finder option, fans can post their location on the Guinness Rugby map on match day and share their location with their Facebook friends.
  • Further upgrades over the course of the rugby season, particularly ahead of the 2011 6 Nations.

For more info check out www.Guinness.com/rugby and
Guinness Rugby Facebook Page.

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