Today Baileys announced the launch its new ‘let’s do this again’ campaign. To help out, Baileys enlisted the help of one of the worlds best-known supermodels, Helena Christensen. The campaign sees the renowned liquor brand offering a lucky Irish fan the chance to win an invitation to an exclusive New York VIP party co-hosted by the supermodel.
The campaign revolves around a collection of never-seen-before shots of Helena as she goes about a normal day in her life. Interestingly Helena was also the photographer on the job so the result is a particularly unique reflection of herself hanging out with her close friends at her upstate New York home. To tie in to this, the campaign asks for fans to share their own unique moments enjoying Baileys with close friends by uploading their own photos to the Baileys Facebook page.
“My most memorable moments are often when I’m with friends because everyone is completely at ease, which makes the atmosphere relaxed and enjoyable. Capturing these special moments on camera is very important to me, because those are the ones that stay with you forever, so to be able to look back at them for the rest of ones life is something to be grateful for and look forward to", said Helena about what inspired her to be part of the campaign.
She continued, “Looking at the images also reminds you of how much great friends mean to you and how important it is to get them all together as often as possible. This is what the new Baileys campaign holds at its very heart, encouraging close friends to enjoy time together more often and I’m thrilled that Baileys joined me and my friends at home in New York for the day.”
Jennifer Kiernan, Baileys Brand manager said, “We’re thrilled to have Helena Christensen on board for the Baileys ‘Let’s do this again’ campaign and very excited about being able to give a lucky Irish person the chance to attend a VIP party in NYC co-hosted by Baileys® and Helena. Irish people love getting together and we like capturing those moments on camera so we can continue sharing them. We’re looking forward to seeing some of those moments where friends have come together to do something they enjoy again uploaded onto the Facebook page over the coming weeks!”
The competition runs until the 16th of December 2010 and is simple to enter. Just get over to Baileys Facebook page and upload a picture of you and your friends having fun.