Wednesday, June 17, 2009

36% of all Advertising will be Online Advertising by 2013

In a report on the British Entertainment and Media Market, PricewaterhouseCooper have concluded that 36% of all advertising will be made up of Online Advertising by 2013. Although these are UK based predictions, the figures indicate an almost 100% increase in Online Advertising spends in just 4 years. This follows an April report from PricewaterhouseCooper that showed UK Online Advertising expenditure had grown by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007. This was a growth from 15.5% to 19.2% of total UK ad expenditure.

Phil Stokes, the leader of the entertainment and media practice at Price Waterhouse Coopers, said:
"We anticipate fundamental structural change in many of the business models across E&M sectors to happen imminently. Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content, meaning the industry that went into the recession is very different from the one to emerge the other side. Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream -- commanding fees more in line with its value. For each of the industry's diverse segments, the winners will be those who focus on driving and leading change which delivers real value for consumers."

1 comment:

patrick said...

36% is a large portion, but it will likely come to pass as more generations grow up with the Internet.