Microsoft $10k Give-Away

It seems that Microsoft Australia have really decided to go after Firefox's growing marketshare. In a rather intering online campaign, MS are offering (AUS)$10,000 to one lucky person who finds where the cash is "buried" on the internet.

The campaign has been activated from Microsoft's own site (http://www.microsoft.com/australia/ie8/competition/) but users have to follow Microsoft on Twitter (@tengrand_IE8) for clues to find the money. However, they have to do it with Internet Explorer 8! The site states:

"But you'll never find it using old Firefox.
(So get rid of it, or get lost.)"

Interestingly there is a dialogue box on the Microsoft site that is not viewable through Firefox, so users are forced to use Internet Explorer 8 to see any content there. Obviously Twitter works perfectly through Firefox, leading me to question their use of the micro-blogging site. Obviously it makes sense to "fish where the fishes are" (as someone I greatlty respect often says) but at the same time, if the entire campaign is driven to use Internet Explorer 8 instead of Firefox, surely they could have based everything through the Microsoft site?

Cheers to Gav for passing this on to me.


- - - - - Update - - - - -

Lukasz in work directed me to this site...

It's from a Mozilla Linguist and Coder, Mitcho. Clever! Check him out here or follow him on Twitter.