Tuesday, June 23, 2009

Orange: Glastonbury Mobile App

I posted at the beginning of the month about Orange's great 'Spot the Bull' competition to win tickets to Glastonbury (check it out if you haven't already!). With the festival starting this Wednesday Orange have released their latest addition to their Glastonbury sponsorship, the latest version of the GlastoNav Mobile App.

GlastoNav, produced in association with the Guardian Guide, is a free mobile app that provides fans with an interactive guide to the festival. The app gives users stage times, the full festival line-up, the ability to create their own schedule for the weekend and an interactive map of the site. On top of this there's also a wealth of festival news, advice and alerts.
It also allows users to share their schedule with their friends using the app.

The fun doesn't stop there though. At noon every day a ‘bull' icon will appear on the interactive map. Users just need to get to that spot to find a life-size bull with a code word written on the side. They then click on their map to be in with a chance to win exclusive VIP access to the Pyramid Stage for one of the featured performances.

Spencer McHugh, brand director, Orange UK, said "Orange GlastoNav is the best way to plan the perfect Glastonbury weekend, and sharing your schedule with friends means you will never miss meeting up for your favourite bands."

As a bonus Orange has also entered into a partnership with Bauer for everyone who downloads the app to get 50% off an annual subscriptions to Q Magazine.

Glastonbury starts on the 24th June.

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