Tuesday, June 30, 2009

Augmented Reality Shopping

I've posted about Augmented Reality numerous times now, and although I've said it before, I'll say it again; Augmented Reality rocks! This is where cutting edge is for me. This is the place that digital marketing can go to create the most interactive, most engaging, and most dynamic creatives and campaigns.

I was lucky enough sit in on a Cybercom 'Friday Session'* presented by Marty. Marty gave a fantastic run through of numerous Augmented Reality applications. Afterwards I said, in my mind it's clear that the next step is Augmented Reality shopping - being able to "try on" clothes in a virtual store before buying them. Well guess what? There' no need to wait....

How incredibly cool is that! Sure it's not 100% accurate or spot on, but it's cutting edge, it's not meant to be perfect. However, give it 6 to 12 months and as it transitions from cutting edge to leading edge, I guarantee this will be picked up by every major online clothes retailer. Consider that this technology could tell you what size clothes to buy. No more guessing as to whether an American 'M' is an English 'L'!

Augmented Reality Posts
Augmented Reality By Hand
Augmented Reality Top 10
Augmented Reality: Shopping for Glasses
Mobile Augmented Reality Game
Augmented Reality Music Video
Augmented Reality Pizza
Eminem's Relapse Augmented Reality
WWF Augmented Reality
What's In The Box? (ARG)

*Friday Session - every Friday 1 or 2 agency staff give a short presentation on a topic of interest to the whole agency. This could be on a new Social Media tool, new International Digital news or holiday snaps of a far off place. Either way, it's a place for everyone in the agency to get together and wind down for the weekend.

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