Saturday, December 12, 2009

Advertising In The Noughties

If you work in advertising or marketing, or simply have an interest in the industries, Brand Republic just covered a great article by Campaign, which should be essential reading!

Campaign put it that due to the massive leaps that technology has made in the last 10 years, in comparison to the 40 before them, the communication of marketing messages have also drastically changed at the same speed. With that in mind, Campaign have created a fantastic overview of 'Advertising in the Noughties'. So, without any needless stalling, here are the lists:


The big news here is obviously Mother's winning of the prestigious accolade of Campaign's Agency of the Decade. Serious congratulations to everyone in Mother.

Here are the reels for Mother and the two shortlisted agencies, BBH and Fallon London:
Watch the Mother London reel
Watch the Fallon London reel
Watch the Bartle Bogle Hegarty reel

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