Saturday, December 19, 2009

Augmented Reality: Shopping (Part 2)

A while back I wrote about Zugara's Augmented Reality Shopping experience. Pretty nifty. As suspected the technology has now been adapted and put into full use. This is the Fashionista Augmented Reality dressing room service developed by

Fashionista describes itself as a new social shopping tool combining the benefits of the fitting room with the convenience of online shopping and the power of the social web. Fashionista shoppers virtually model clothing via their own webcam, being able to instantly switch into recommended clothes and immediately share favourites via Facebook.


While this isn't an Augmented Reality application persay, this is a great example of online shopping striving to deliver a richer experience, and to offer shoppers a better way to see exactly what they are buying. have created a flash interactive that allows the shopper to choose between a range of different virtual models so that they can view their product range on someone of the same figure as themselves. This is a great idea and something I really think adds to the online shopping experience. Admittedly the service is limited at present but with the right retailer this could easily be done for a large range of clothing, for both men and women.

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