When it comes to the spirits market, getting your brand, your bottle, placed in a position of prominence behind a bar is essential. This is especially true for whiskey's as the vast majority of drinkers will order by name, and it can be next to impossible for a brand to break a seasoned whiskey drinkers brand preference. So what do you do?
A simple solution is to grab the drinkers attention. Do something to make them want to give your brand a try. Ballantine's Scotch Whiskey have developed the "Listen to Your Beat" campaign, which, unlike other drinks campaigns, isn't based on point of sale creatives or engagements, it's based on a cutting edge new bottle design.
The new Ballantine's Scotch Whiskey bottle features a graphic equalizer that reacts to the ambient sound of its surrounding. Seriously.
Yeah, the Ballantine's seems to want to kill the competition by at least viral and word of mouth, as compared to consumers not think so.
Ballantine's decided that they don't want their customers to just dance with their drink when they drink their whiskey, they want their customers to dance to their drink. The gorgeous new black bottle with luminous blue bars that jump in time to the music is eye-catching and mesmerising. Designed by London-based design company, The Core, the bottle is being launched in bars across the UK as well as 35 other markets. In total there are 20,000 bottles in production.
This is the bottle in question...