Sunday, August 21, 2011

ESB Electric Ireland Electric Picnic Tweet Hunt

Last Wednesday I wrote about The ESB Electric Ireland Park at Electric Picnic. Beyond being the Official Energy Partner to Electric Picnic, ESB Electric Ireland are also running an energy generating adult playground full of over-sized playground favourites. The twist is that each of the playground items contributes to generating power to help charge participants' phones while they have fun. The playground will also be supported by a host of Ireland's top comedians who will be charged with generating as big a crowd of participants as possible.

This weekend I found out about ESB Electric Ireland's upcoming competition to promote its Electric Picnic partnership.

From Monday, ESB Electric Ireland will be giving away 25 tickets in Europe's first real time treasure hunt using Google Maps and Social Media. The #ShareTheEnergy Tweet Hunt, which is being run through Electric Ireland Facebook Page, gives would be festival-goers the chance to win tickets to Electric Picnic using a Facebook App with a Live Google Map that combines a live Twitter feed to reveal five secret locations around Ireland where tickets are hidden. The Tweet Hunt begins on Monday 22nd August at 9am and ends on Friday 26th August, with one lucky person having the chance to win five tickets to Electric Picnic each day.

To find the secret locations, participants need to tweet #Sharetheenergy. The more the hashtag is tweeted, the closer the map zooms in to where the tickets are hidden. Then, a special code word is revealed along with the exact details of the secret location where the Electric Ireland Sparkheads are waiting with the tickets. After that the first person to find the Sparkhead, and tell them the daily code word will receive five tickets to Electric Picnic.

Ken McKervey, Commercial Manager, ESB Electric Ireland commented, “The ESB Electric Ireland Tweet Hunt is a new addition to our Electric Picnic sponsorship this year. Tickets are like gold dust and we hope would be festival-goers will enjoy this innovative competition using social media channels in a fun and unique way to try to win tickets to this fantastic festival.”

For more info on the campaign or any other details of ESB Electric Ireland's Electric Picnic activities, pop over to the ESB Electric Ireland Facebook Page.

Additional information about the ESB Electric Ireland Tweet Hunt:

  • The innovative Facebook App and social media mash-up was developed by Tequila Ireland and
  • The App features a live Twitter feed so users can check the tweets to the hashtag and see the 13 zoom levels as each is revealed.
  • The Facebook page will show pictures of the winner each day and announce the race for that day is over with the next day’s Twitter Hunt commencing at 9am.
  • The Twitter Hunt is open to residents of the Republic of Ireland aged over 18.

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