Following on from my posts on ESB Electric Ireland and their Electric Picnic activities I thought you might find Velvet Toilet Tissue's announcement interesting. The luxury toilet tissue brand has announced that their Velvet Luxury Toilets will be making a return to Electric Picnic and they will be joined by a campaign to answer the question, "Can music grow trees?"
Velvet Toilet Tissue have taken three Leylandii conifers and equipped them with their own headphones and MP3 players. The three trees have been planted in the Velvet Greenhouse at Newlands Garden Centre and are currently being played three genres of music (rock, folk, dance) in an effort to see how well the trees respond to music. The trees can be viewed and monitored through an application on the Triple Velvet Facebook page. Fans are also asked to vote for their favourite music type to be in with a chance of winning tickets to Electric Picnic. All three trees will also be on display at the Velvet Luxury Toilets this year for guests to see and the winning tree will be announced.