Wednesday, August 17, 2011

The ESB Electric Ireland Park at Electric Picnic

This week ESB Electric Ireland announced what they have in store as the official energy partner of Electric Picnic. Teaming up with comedian Karl Spain, ESB have revealed their energy-efficient playground for grown-ups where festival goers can play and use the energy they generate to charge their phones. The playground will feature an adult sized merry-go-round, a giant hamster wheel and see-saws, all of which generate energy that people can share and use. For those that prefer something a little less childish, there will also be fifteen bikes in the Park to help generate power.

To help get everyone into full power-generating swing the ESB will have a number of Irish and international celebrity MCs on hand, including Karl Spain, Andrew Stanley, Damian Clark and Gearoid Farrelly. These guys will be tasked with recruiting festival goers to make use of the playground and also to find volunteers to get on their bikes! On top of this, the MCs will also host a number of small challenges throughout the weekend and may even take part in some of these challenges themselves.

Speaking at the launch, Karl Spain said, “Yes, ESB Electric Ireland has brought an even crazier element of fun to the EP line up this year and I’m looking forward to trying the playground out for size! It will really show people how much energy it takes to power even small things like a mobile phone. From see-sawing to merry-go-rounding and peddling there’ll be even more ways to generate energy at this year’s Picnic. It’s a great initiative and I can’t wait to share my energy with fellow festival goers in September.”

Ken McKervey, Commercial Manager ESB Electric Ireland commented “As the Official Energy Partner to the festival, ESB Electric Ireland is delighted to show festival goers how much fun sustainability can be. We are well aware how important having a facility to recharge phones is to festival goers so it’s great that we can provide this in an entertaining way! We are delighted to have the comedians back this year to MC and between the comedians, the bikes and the playground it will be a fully sustainable festival of fun.”

Outside of their energy-generating playground, ESB Electric Ireland's position as official energy partner of Electric Picnic sees them providing 6 km of energy efficient festoon lighting around the camp sites and walk ways to the main arena, and providing e-cars to transport artists around the festival site. All of this will see the festival’s lighting emissions reduced by 80%.

To stay up to date on all of the campaigns details and upcoming competitions, just head over to the ESB Electric Ireland Facebook Page.

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