From today, Wednesday 24th August, Three is calling on all Irish fans to ‘Go green with pride, pull on the jersey’. Three is giving fans the chance to Go green with pride and trade-in their old Republic of Ireland football jerseys in any Champion Sports store nationwide and get €20 off the brand new Ireland home jersey. The Three Trade-In scheme will run in Champion Sports stores nationwide until 30th September 2011. For every eligible trade-in Three are also offering fans a €10 discount voucher on selected Three handsets and price plans.
Three we be collecting the old jerseys donating them to Friends in Ireland, a charity that cares for orphans and vulnerable children affected by HIV/AIDS in South Africa. The charity, founded by RTE’s Marian Finucane, has Sean St. Ledger as an ambassador.
Sean St. Ledger said, “I have been an ambassador for Friends in Ireland for the past year and have been looking for a way to help them with the fantastic work that they do in their South African centres, Three and Champion Sports have launched the Three Trade-In scheme that allows people to donate their old jerseys to Friends in Ireland and are asking fans to Go green with pride. I will deliver the jerseys in person to the centres next year in time for South African’s bitter winter. I know that everyone has an old Ireland jersey lying around at home that they could trade-in for one of the new jerseys, so I would encourage everyone to make an effort for a good cause, and show your support for the team.”
“We are truly indebted to Sean St Ledger, Three and Champion Sports. The Children of the Eastern Cape in South Africa, whether they play football or not, will be delighted with a warm jersey to wear in their freezing icy winters. The poverty and vulnerability of the victims of the HIV AIDS+ pandemic is sadly an all day, every day reality. Every bit of help counts,” Finucane said.
Fans are also being encouraged to log on to the Three Football Facebook page and upload their Go Green With Pride images. This could be anything from dying your hair to painting your house – something that demonstrates pride in the green jersey. For everyone who does upload a picture, there will be the opportunity to win prizes including match tickets. There will also be an overall winner who will be selected for a money can’t buy prize.
Robert Finnegan, CEO of Three, said “As proud sponsors of the Irish National football team, Three is delighted to work with Friends in Ireland and Champion Sports to offer fans a discount on the new Ireland jersey that will benefit a great cause. We want to drive support for the team ahead of two crucial and exciting up coming games so we are asking fans to Go green with pride. Three is committed to football at all levels in Ireland and the fans are central to this.”
Emily Barry, Marketing Executive of Champion Sports, said “Champion Sports are delighted to be partnering with Three and Friends of Ireland for this very special offer. The Three Trade-In scheme is in aid of a great cause and we look forward to seeing the new Three Ireland jersey on the fans at the next match. Champion are behind our boys in green 100% over the coming soccer season”.
Sean St. Ledger also commented, “It also makes a huge difference for the players to see a sea of green when they come onto the pitch and we need everyone to get behind us ahead of these crucial qualifier games next month.”