Thursday, January 22, 2009

Augmented Reality System

Mobilizy, an Austrian business specialising in smartphones software, has developed a working location-based augmented reality system.

The system, The Wikitude AR Travel Guide, is a mobile travel guide with augmented reality functionality based on Wikipedia and Panoramio. First you search on a 2D map for landmarks in your surroundings, you then use your phone's camera with an augmented reality (AR) view. Basically you see where ever you point the camera, but with an overlaid annotated landscape showing points of interest and their associated information.

Imagine a situation where the digital landscape becomes sellable media, with any building having the potential to sell it's frontage as advertising space. Or perhaps you have your latest campaign running over relevant businesses various premises.

Demonstration video (working real time)

No comments: