I posted about the first ad a little time ago, and was extremely excited to find out this morning that there is a second ad out now. Unfortunately I can't seem to find it available to embed, so you'll have to check it out here.
All-in-all, this campaign is simply brilliant. Considering a fairly flooded UK market, for comparision websites, this campaign has thrust CompareTheMarket.com straight to the top of everyone's minds. It's fun and quirky, but above all it's complete. Here we have a perfect example of a campaign that integrates a seriously heavy weight suite of marketing tools and manages to utilise each to their maximum effectiveness.
Compare The Meerkats is centered around a viral concept. It is the new Cadbury's Gorilla. The campaign has a host of digital executions including a microsite, youtube clips, facebook page and a fantastic twitter feed (this is particularly good with personalised messages and regular updates).
The people behind this are CTM, and I think they deserve a serious pat on the back - this is one of my campaigns of the year for sure!