Tuesday, January 20, 2009

Take a Break

Brilliant - I love when someone takes an existing creative and turns it on its head for their own execution.

The ad won the 2008 Chip Shop Award (in the category ‘Best Work for a Brand You Haven't a Hope of Winning’).

The awards are designed to recognise great ideas. Creative concepts can be submitted for any brand or product, irrespective of whether it's currently on the agency's roster or never likely to be there and because of this, entries don't need to have been printed, placed or broadcast.

via Nick - cheers!

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